The Wellness Founders Podcast

Guest Guide

Welcome to the Wellness Founders Podcast! 

Please read this page (2-min read) to prepare for your episode to make it the most valuable stage for you to share your insights.

About The Show

The Wellness Founders Podcast explores the BUSINESS of WELLNESS. We focus on the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being.

Each episode features a founder or leader in wellness focused hospitality, events/communities, product, digital, or tech, sharing not just their “how” but their “why,” and the movements they’re building.

The tone is relaxed. It’s a casual conversation about:

  • Your journey into the wellness industry (personal stories, background, mission)

  • How you knew it could become a viable business and the unexpected steps during the different phases of the business

  • The behind-the-scenes business and marketing strategies you’ve used, what’s on the horizon, and what goals you have for the business

  • Your challenges, wins, and lessons learned: the more brutally honest, the better

  • The movement you want to see in the world in regards to wellness and innovation in this industry, plus any predictions you have for the future

Links to the Show

What to Expect

  • Recording Length: 45–60 minutes

  • Format and Tone: Casual yet insightful with a mix of personal stories, business insights, and future-focused conversation

  • Location: Remote recording via Riverside (link provided in your booking confirmation) for video and audio recording

Tech & Setup Requirements

  • Join from a quiet space with a reliable internet connection

  • A good microphone and wired headphones to reduce echo

  • Camera at eye level, good lighting in front of you

  • Close unnecessary apps or browser tabs to avoid lag

After the Recording

You’ll receive:

  • A full edited video episode posted via our YouTube 

  • Links to the audio version published and available on all major podcast networks

  • Short-form clips and ghost-written posts optimized for social sharing

Audience for the Podcast

While the Wellness Founders Podcast is new, it’s backed by an existing, engaged audience across my established platforms, ensuring every episode reaches an audience that’s interested in wellness focused topics.

About Your Host

I’m Jordan Carroll, creator of Wellness Founders. 

We help wellness founders and executives grow their reach, impact, and revenue for their wellness businesses.

Wellness is at the core of my life and work, from community building and content creation to real estate projects, to live wellness events, my personal mission is to help people and brands that make the world healthier, happier, and more connected.

A brief background of my experience in wellness:

  • I quit alcohol in 2018 after many years of abuse, a turning point in my own personal well-being.

  • I lost and kept off 40+ lbs, quit smoking after 5+ years, and competed in Spartan races, Tough Mudders, and international marathons.

  • I’ve facilitated and been part of 5+ different men’s groups around the world that led me to understand the importance of support systems and men’s mental health.

  • I’m an avid yogi, meditator, and tantra practitioner.

  • In 2019 I sat with ayahuasca for the first time in the Peruvian jungle. I’m a huge advocate for plant medicine as a healing modality, and have sat in various plant medicine ceremonies, including one with my father in 2022.

  • In 2023 I became a certified breathwork instructor in Mexico and have led dozens of practices around the world.

  • I started a “high-performance” co-living project in Medellin, Colombia that I live in personally that is focused on bio-hacking and an intentional living environment that’s conducive to high-performance.

  • I’m a partner of The Medellin Wellness Group, a collective of social fitness and wellness communities: The Medellin Run Club, Sweat & Chill, and 11am Social Parties. We focus on alcohol-free events that have a following of 30k+ online through our profiles and Newsletters and host hundreds of people per week at our events. We partner with dozens of wellness brands, facilities, and products to expand their reach and impact.

I’m incredibly passionate about this movement. It was obvious to me that starting a podcast on this subject would be the best way to have more conversations in this space every single day to learn from others who are building the future of wellness.

Ways We Can Collaborate Beyond the Show

I can’t wait to have you on the show. We may spark some ideas for collaboration or synergy beyond the show, however, we have no attachment to that. If it ever makes sense to discuss how we can work together further, here are various ways we collaborate with wellness brands and companies, whether with your company or anyone you know!

  1. Thought Leadership & Content for Wellness Founders
    Build your personal brand through Unlocked Authority’s (our content agency) strategy, production, and publishing. We help founders build personal brand equity on LinkedIn and Youtube both through organic content and paid thought leadership advertising.

  2. DTC Brand Growth and Paid Acquisition
    We partner with experts in the DTC wellness space to help ecommerce brands optimize their ad strategy and creative to reduce CAC by 20%. We start with a free audit of the current ad strategy and make high leverage recommendations that can be executed within 30 days, with full, end-to-end creative work and strategic implementation available.

  3. Live Event Partnerships Activations
    We host multiple wellness events every month through The Medellin Wellness Group and collaborate with brands that aim to increase awareness and sales through UGC content, live activations, or partnerships.

We’re here to have an amazing conversation and share your story with a growing global wellness audience. I’m looking forward to seeing you on the show.

PS: If you know anyone else who’d be a good fit for the show, please introduce us!

— Jordan Carroll

Creator, Wellness Founders Podcast